Brands

Christina Tosi's Milk Bar is an award-winning bakery known for familiar yet unexpected desserts.

Soylent is a complete meal that is enjoyable to eat and contains the vitamins and nutrients your body needs. We created Soylent to be healthy, easy and affordable.

Liquid IV is best known for its oral rehydration solution that uses the science of Cellular Transport Technology (CTT)™ to hydrate faster than water and comes in unexpected flavors like Apple Pie and Pina Colada.

Athletic Greens is formulated with 75 vitamins, minerals and whole food-sourced ingredients, carefully selected for high potency and bioavailability. Their high efficacy greens powder provides daily support in 5 crucial areas of health.

Bulletproof makes transparent, keto products with the right nutrients. Its portfolio has a wide range of products ranging including clean coffee, MCT oil, collagen protein, snack bars, and supplements, but its best known for its original butter coffee recipe!

Huel (Human + Fuel) is nutritionally complete food. This means every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients in a single product.