Fathom

Fathom Analytics is a privacy-focused alternative to Google Analytics. It offers website owners a simple way to track visitor data without compromising user privacy.

Fathom stands out by not using cookies or collecting personal information. This approach helps websites comply with privacy regulations like GDPR.

The tool provides real-time analytics and a clean, easy-to-use dashboard. Users can quickly see important metrics like page views, unique visitors, and average time on site.

Fathom includes features for tracking marketing campaigns and specific events on websites. It also offers a Google Analytics importer to help users switch platforms easily.

Unlike free analytics tools, Fathom charges a fee for its services. This business model allows them to prioritize user privacy and avoid selling data.

Fathom works with various website platforms and can be set up with a single line of code. It aims to provide accurate data while keeping things simple for website owners.