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Google Analytics
Google Analytics is a powerful tool for tracking and analyzing website traffic. It offers insights into user behavior, helping businesses make data-driven decisions.
The latest version, Google Analytics 4, brings new features to meet evolving measurement needs.
It uses machine learning to provide smarter insights and predict future customer actions.
GA4 allows businesses to understand customer journeys across different platforms. It combines data from websites and apps to give a complete picture of user interactions.
The tool offers real-time reporting and customizable dashboards. These features make it easier for teams to collaborate and share important metrics.
Google Analytics helps companies improve their marketing efforts.
It shows which channels drive the most traffic and conversions, allowing for better resource allocation.
The platform also integrates with other Google tools. This integration enables businesses to create a comprehensive marketing strategy based on reliable data.