PRIME

PRIME is a sports drink brand created by internet personalities Logan Paul and KSI. It aims to provide hydration and energy to consumers.

The drink comes in two main varieties: PRIME Hydration and PRIME Energy.

PRIME Hydration focuses on replenishing electrolytes and contains no added sugar.

PRIME Energy, on the other hand, contains caffeine for an extra boost. Both versions include vitamins and coconut water as key ingredients.

The brand has gained popularity through social media marketing and influencer endorsements. Its colorful packaging and diverse flavor options appeal to a young demographic.

PRIME drinks contain electrolytes like potassium, which can help with hydration. However, some nutritionists note that the sodium content may be lower than in traditional sports drinks.

The global sports drink market is growing, and PRIME has quickly established itself as a notable competitor in this space. Its success demonstrates the power of influencer marketing in the beverage industry.