Building a website content engine leveraging AI & programmatic principles.
Learn why transportation management company Shipwell switched to Webflow to reduce developer dependency and reimagine the end-to-end customer experience.
How to 10x your organic traffic in 1/10th of the effort with AI assited and programmatic SEO.
So you looking to supercharge your web traffic?
You need content and the more content you create, the more opportunity you have to:
- Target keywords
- Capture traffic
- Convert visitors
- Build digital gravity for your business
Yet, increasing content production is a HUGE challenge.
Creating and publishing more content = More people, more costs, more inefficiencies and more moving parts.
Traditionally it has been a challenge left to big companies with big teams and big budgets.
AI and no code technologies have even the playing field and reduced the overall complexity, cost and resource requirement to create content at scale.
Making the complicated, uncomplicated.
So to do this effectively you will need to define where the demand and content opportunities are and create a supply of content to fulfil that demand.
Scaling your web traffic and revenue with organic website content.
It’s 2024, and AI is everywhere now, for good or bad depending on who you ask or what it’s being used for. Paid ads are more expensive than ever and Meta seems to get a kick from throwing spanners in the cogs of what is working for businesses just to keep media buyers on their toes.Who knows if TikTok will be available to anyone based in North America with the constant threat from the US Congress to ban the platform?
We're looking at how effective search-driven organic content can be at driving traffic and revenue for businesses, but let’s not forget Google's latest major update in late 2023 obliterated the website traffic to thousands of businesses.
So how can you build a called moat around your business in your market and create a revenue engine that is not reliant on paid ads for new customer acquisition?
High volume content production of long-tail keywords web pages, leverage AI to assist with content creation and a using modern website CMS to produce and manage the content without it taking months, dozens of team member or spending tens of thousands of dollars upfront before seeing any traction.
Now with AI, the ability creating lots of mediocre content is easier than ever, it has become instant. Creating average content is, therefore, is utterly pointless. As marketing guru Seth Godin said, “If your work isn’t more useful or insightful or urgent than GPT can create in 12 seconds, don’t interrupt people with it."
Creating thousands of pieces of unremarkable, cr*ppy content likely isn’t going to help build any positive long-term return for your business. Google has said they don’t care if your content is AI-generated, but what they do care about more than ever is helpful content, quality content and website experience.
So just because AI content being produced is for the most part average and unremarkable doesn't mean we shouldn't use it.
How we can create an enterprise level content engine at a fraction of the time and cost.
80/20 AI, human content creation
Generate 100's/ 1000's of content pieces and web pages with 80% AI content generation + 20% human oversight & refinement.
Revenue focused long tail keyword strategy
Researching and creating a list of all related keywords to your business and market
Technical on-page site optimization
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Programmatic data & high volume publishing
Gathering all required data in a spreadsheet to programmatically populate page content and then auto publish and index new content.
Programmatic case studies
Brands that have scaled their web traffic and revenue by leveraging programmatic SEO and producing content to rank for a volume of long tail search terms related to their market.
Specsavers New Zealand
Not relying on a single page or piece of content to drive mass traffic - more pages = more opportunities to rank for specific keywords
Countless website relying on a single-page on their website to drive traffic. It’s a common SEO mistake because it limits the number of search terms a site can rank for.
Creating multiple pages for different content increases the chances of ranking well for various keywords, leading to more impressions and click-throughs. A simple example is looking at Specsavers New Zealand, each of their FAQ answers have its own URL to improve SEO performance. These pages are perfect to rank for specific long tail keyword search queries and increase website exposure.
The same principle applies to FAQ pages, where each question should, as shown by the comparison between Oscar Wylee and Specsavers Australia.
- Multiple Pages Increase Opportunities: Each new page can target a different search term, enhancing SEO potential.
- Higher Click-Through Rates: Pages with specific titles that match search intent will receive more clicks and better rankings over time.
- Effective Use of FAQ Pages: Structuring FAQ pages with unique URLs for each question improves search visibility and traffic.
- SEO Strategy Considerations: While creating multiple pages can improve SEO, it should be balanced with maintaining overall domain authority, having 100’s of pages which generate close to 0 traffic can impact how Google views your overall site quality.
Delight Chat - Best product lists
DelightChat aimed to quickly increase search traffic by leveraging over 300 long-tail keywords related to “best Shopify apps.” Instead of creating content manually, they used programmatic SEO to generate 324 landing pages in one week. They utilized Webflow's CMS API to automate the creation of these pages, ensuring consistency in design and ease of updating. The project demonstrated the efficiency and effectiveness of using Webflow for programmatic SEO, resulting in significant search traffic growth.
- Programmatic SEO: Generated 324 landing pages targeting long-tail keywords in one week using Webflow's CMS API.
- Webflow Advantages: Maintained consistent design, allowed marketing team updates without engineering, and provided easy-to-use API and documentation.
- Efficient Page Generation: Created new CMS items and linked collections using the multi-reference field feature in Webflow.
- SEO Optimization: Configured unique meta titles and descriptions for each page, leading to a significant increase in search impressions.
- Rapid Growth: Achieved 6,000 daily search impressions within six weeks.
Nomad List - Dynamic Filters
Nomad List is a database of cities for digital nomads that can be filtered by various categories such as air quality and cost of living. Each filter query generates unique URLs with meta and h1 tags, making them valuable for long-tail keyword SEO.
This allows Nomad List to rank well for numerous specific keyword phrases, driving significant organic traffic. The key to their success is leveraging existing data to create numerous indexed pages without the need for extensive content creation.
- Filter-Based Dynamic Updates: The homepage dynamically updates based on filter queries, displaying the best matching cities.
- SEO-Friendly URLs: Each filter query generates a unique URL with appropriate meta and h1 tags, optimizing for long-tail keywords.
- High Organic Traffic: The strategy brings in organic traffic by ranking for many long-tail keywords related to specific filter combinations.
Efficient Content Generation: Utilizing existing data to auto-generate pages is more efficient than creating individual blog posts, providing a competitive advantage in SEO.
Podia - Product alternative keywords
Podia, an online course platform, effectively uses comparison pages targeting search terms like "[competitor] + alternative." This strategy targets users with high purchase intent, resulting in high conversion rates despite lower search volumes.
Podia has created 37 such pages, leveraging a template to minimize costs and quickly respond to competitor trends. Each page is tailored to highlight competitor weaknesses and engage users directly, even defending their own brand by creating a "Podia Alternative" page
- High Purchase Intent: "[Competitor] + alternative" pages attract users ready to switch, leading to high conversion rates.
- Volume and Efficiency: Podia created 37 pages from one template, pulling in significant organic traffic with minimal cost.
- Targeted Content: Pages highlight competitor deficiencies and include targeted testimonials to appeal to users.
- User Engagement: Pop-up messages on these pages encourage direct interaction, enhancing conversion chances.
- Defensive Strategy: Podia also created a "Podia Alternative" page to maintain top search rankings and protect against competitors.
Monday.com Programmatic IPO growth
Before going public, Monday.com scaled its content production significantly, creating over 125 blog posts per month and 1,000 articles in a year. This aggressive strategy resulted in dramatic traffic growth, from 100K to over 1.2M monthly organic visitors.
Their were on two main challenges: efficient content operations and effective keyword selection. They implemented robust documentation, writer acquisition processes, and templates, along with setting up a ‘Planning Predictor Framework’ for keyword planning.
Their efforts resulted in substantial organic traffic and top search rankings for high-value keywords.
- Aggressive Content Production:some text
- Created over 125 new blog posts per month, totaling 1,000 articles in a year.
- Achieved a 1,570% increase in traffic in the first three months, reaching over 1.2M monthly visitors.
- Content Operations:some text
- Focused on efficient writer acquisition, documentation, and use of templates.
- Delegated most research, planning, topic identification, keyword research, and content brief creation to Brad's team.
- Keyword Strategy:some text
- Prioritized high-value keywords, resulting in top search rankings.
- Results:some text
- Achieved 35,000 keywords in the top 1-3 positions.
- Ranked top for "Project Management Software" with 51K monthly searches and top 3 for "Project Management" with 300K monthly searches.
- They didin’t only look to a quantity of content, they created an 18,000-word article on project management software, securing the top position for a high-value conversion page.
Building an internal recruiters directory:
A SAAS example from the recruiting and salary negotiation space. They utilized machine-generated content to create over 11,000 pages for recruiters listed on LinkedIn. By understanding that users often Google recruiters to verify their legitimacy, the company built pages for each recruiter and category pages for recruiters by company and city.
This programmatic SEO approach led to a significant increase in SEO traffic, especially after a viral campaign that generated 2,000+ backlinks. The project was cost-effective as it relied on rules-based templates to populate pages with LinkedIn information.
- Machine-Generated Content: Created over 11,000 pages using data from LinkedIn and rules-based templates.
- User Behavior Insight: Leveraged the fact that users Google recruiters for legitimacy to drive traffic.
- SEO Traffic Increase: Achieved tens of thousands of visits per month after building domain authority through backlinks.
- Cost-Effective: No manual writing was required; all content was auto-generated.
- Reliable Traffic Source: The recruiter database became a consistent source of traffic and leads.
Causal.app
Over the course of 6 months, thousands of programmatic SEO pages were created that bring in over 750K sessions each month.
Better Team
Betterteam has built hundreds of programmatic SEO pages for job descriptions.