Peloton

Peloton is a fitness technology company that offers connected exercise equipment and digital workout content. The brand was founded in 2012 with the goal of bringing boutique fitness experiences into people's homes.

Peloton's flagship product is its stationary bike, which features a large touchscreen display. This screen allows users to stream live and on-demand cycling classes led by professional instructors.

The company launched its first bike in 2014, followed by a mobile app in 2015. Since then, Peloton has expanded its product line to include treadmills and other fitness equipment.

Peloton's business model combines hardware sales with a subscription-based service for access to workout content. Members can choose from various class types, including cycling, running, strength training, and yoga.

The brand has gained popularity for its engaging instructors and the sense of community it fosters among users. Peloton's platform allows members to compete with each other and track their progress over time.

Despite its success, Peloton has faced challenges, including product recalls and financial losses. The company continues to evolve its offerings to maintain its position in the competitive home fitness market.