Liquid Death
Liquid Death is a completely unnecessary approach to bottled water. In fact, they strive to be unnecessary in everything they do. Because unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy than “necessary” things.
Liquid Death
Liquid Death is a completely unnecessary approach to bottled water. In fact, they strive to be unnecessary in everything they do. Because unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy than “necessary” things.
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Liquid Death
Liquid Death is a canned water company that has made waves in the beverage industry.
Founded by Mike Cessario, the brand sells water in aluminum cans, often referred to as "tallboys."
Liquid Death's unique selling point is its striking branding.
The company uses bold, punk-rock inspired designs and provocative slogans like "murder your thirst" to market its products.
The brand offers both still and sparkling water options. It also expanded its product line to include flavored waters and tea.
Liquid Death's marketing strategy focuses on humor and shock value.
This approach has helped the brand gain significant attention on social media platforms.
The company has a strong environmental stance.
It promotes the use of aluminum cans as a more eco-friendly alternative to plastic bottles.
Liquid Death has seen rapid growth since its inception.
In 2022, the company reached a valuation of $1.4 billion, showcasing its success in the competitive beverage market.